Strategic
Planning

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Marketing,
Sales &
Research

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Succession &
Exit Planning

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Recruiting &
Organizational
Development

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Mergers &
Acquisitions

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Peer
Groups

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The Top 20 Percent

Our objective is to help each of our clients move into the Top 20 Percent in their field.

We designed each of our services to work in an integrated fashion; to help a client begin with a fundamental starting point and reach new levels along the way. Most of our clients start with Strategic Planning or Marketing Planning.

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Our Consultants

Aaron Phillips
Direct: 814.240.0106
Mobile: 814.566.7791

A highly regarded human resources professional, Aaron Phillips became the owner of Decision Associates in 2020, while continuing to lead the organizational development practice. Aaron has overseen the human resource and general operations of a light industrial manufacturer, news and digital media as well as digital cable operations.

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Donald W. Moore
Mobile: 814.881.6168

Since founding Decision Associates in 1984, Don Moore and his team have helped hundreds of businesses, nonprofits, school districts, government agencies and authorities develop strategies for growth and improvement. Don's career started in a management program  in sales followed by planning and materials management and finally on a team to...

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Susan S. Moore
Direct: 814.240.0104
Mobile: 814.881.6169

As a consultant, bookkeeper and business manager, Sue Moore has been a partner at Decision Associates from its beginnings. Given her experience in the nonprofit industry, she frequently is involved in projects for Executive Director recruiting and assists with Board events, hiring and staff reorganization efforts.  Sue also conducts customer surveys as...

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Terry Cascioli
Mobile: 814.873.6441

With over 30 years of experience in sales, marketing and media management, Terry brings a deep knowledge of how to build effective and productive sales teams and how to train the sales process. As President of two local media companies, Terry excelled at strategic planning, operations management and new product development.

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Elizabeth Cipolla, SHRM-SCP, SPHR
Direct: 814.240.0108
Mobile: 716.490.2889

Elizabeth is an experienced human resources executive with nearly 20 years of practice as an influencer and leader helping companies to raise the bar in achieving their goals. In both her company leadership and consulting experience, she's demonstrated a passion for helping organizations increase their capacity and resilience in rapidly...

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Ken Jurino
Direct: 814.240.0101
Mobile: 814.403.5898

Ken Jurino is administrative assistant at Decision Associates, where he works with each consultant to provide administrative and project support. Ken is the “gatekeeper,” often the first point of contact for many of our clients. He has provided administrative support at various roles and gained many skills over the past nearly...

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B.J. Lechner
Mobile: 814.602.2228

At Decision Associates M & A, B.J. Lechner guides owners through the process of sales, mergers and acquisitions, market assessments, market strategy and market positioning. However, not every company is ready to "go to market." In those cases, B.J.

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James T. Ryan
Mobile: 814.881.2203

Jim Ryan (Of Counsel) is a leader in human capital management and executive recruiting with more than 30 years in human resource management, operations and executive positions. He has been instrumental in bringing about organizational change in virtually every company he has served, including his own.

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Mike Smiley
Direct: 814.240.0107
Mobile: 814.490.7706

A seasoned strategist and marketing executive, Mike Smiley leads Decision Associates’ marketing practice. Mike has earned an outstanding reputation for building brands, engaging audiences and growing market share for the organizations he serves. Equally adept in offline or online channels, his expertise spans all facets of marketing and business development.

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Amanda Kochirka
Mobile: 814.315.3211

Working in her family business from an early age instilled in Amanda a passion for helping businesses grow and thrive. Throughout her career, she has worked with businesses in the region to help them identify what success looks like, create a plan of action, and achieve their goals while confidently...

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News & Events

Tips for a Successful Succession

Ready to step away? Here are six tips for a successful succession.

Tips for Virtual Team-Building

If your company is like many of our clients, you still have some staff working from home. Here are some great VIRTUAL team-building tips (generated by the folks at Museum Hack).

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"At the time Elizabeth Cipolla from Decision Associates began consulting for CBB, we were going through a period of difficult transition. We knew there were administrative items that needed to be addressed, but Elizabeth went further. She could see that our culture had been negatively impacted by a series of challenges in previous years. More importantly, she knew how to help us change that.

Thanks to the programs Elizabeth developed for CBB, we enjoy a completely different culture. There is a positivity and comradery that permeates our organization now. People report feeling appreciated and more part of the process. There is laughter again, and that's a wonderful sound to hear."

~ Deanna Renaud, Executive Director
Community Blood Bank

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