The Top 20 Percent
Our objective is to help each of our clients move into the Top 20 Percent in their field.
We designed each of our services to work in an integrated fashion; to help a client begin with a fundamental starting point and reach new levels along the way. Most of our clients start with Strategic Planning or Marketing Planning.
Since founding Decision Associates in 1984, Don Moore and his team have helped hundreds of businesses, nonprofits, school districts, government agencies and authorities develop strategies for growth and improvement. Don's career started in a management program in sales followed by planning and materials management and finally on a team to...
As a consultant, bookkeeper and business manager, Sue Moore has been a partner at Decision Associates from its beginnings. Given her experience in the nonprofit industry, she frequently is involved in projects for Executive Director recruiting and assists with Board events, hiring and staff reorganization efforts. Sue also conducts customer surveys as...
Elizabeth is an experienced human resources executive with nearly 20 years of practice as an influencer and leader helping companies to raise the bar in achieving their goals. In both her company leadership and consulting experience, she's demonstrated a passion for helping organizations increase their capacity and resilience in rapidly...
Ken Jurino is administrative assistant at Decision Associates, where he works with each consultant to provide administrative and project support. Ken is the “gatekeeper,” often the first point of contact for many of our clients. He has provided administrative support at various roles and gained many skills over the past nearly...
At Decision Associates M & A, B.J. Lechner guides owners through the process of sales, mergers and acquisitions, market assessments, market strategy and market positioning. However, not every company is ready to "go to market." In those cases, B.J.
A highly regarded human resources professional, Aaron Phillips leads the organizational development practice at Decision Associates. Aaron has overseen the human resource and general operations of a light industrial manufacturer, news and digital media as well as digital cable operations.
Jim Ryan (Of Counsel) is a leader in human capital management and executive recruiting with more than 30 years in human resource management, operations and executive positions. He has been instrumental in bringing about organizational change in virtually every company he has served, including his own.
A seasoned strategist and marketing executive, Mike Smiley leads Decision Associates’ marketing practice. Mike has earned an outstanding reputation for building brands, engaging audiences and growing market share for the organizations he serves. Equally adept in offline or online channels, his expertise spans all facets of marketing and business development.
News & Events
Don Moore spoke to businesses at the NWIRC series on Developing Your Exit Plan. Don shared his 35 years of knowledge and experience helping companies know their options when it comes to succession.Underappreciated Potential of Older Workers
In the last segment, Decision Associates Executive Consultant Elizabeth Cipolla talked about the misunderstood truths about younger workers. In this video, she talks about the underappreciated potential of older workers.