Strategic
Planning

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Marketing,
Sales &
Research

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Succession &
Exit Planning

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Recruiting &
Organizational
Development

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Mergers &
Acquisitions

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Peer
Groups

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The Top 20 Percent

Our objective is to help each of our clients move into the Top 20 Percent in their field.

We designed each of our services to work in an integrated fashion; to help a client begin with a fundamental starting point and reach new levels along the way. Most of our clients start with Strategic Planning or Marketing Planning.

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Our Consultants

Donald W. Moore
Mobile: 814.881.6168

Since founding Decision Associates in 1984, Don Moore and his team have helped hundreds of businesses, nonprofits, school districts, government agencies and authorities develop strategies for growth and improvement. Don's career started in a management program  in sales followed by planning and materials management and finally on a team to...

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Susan S. Moore
Direct: 814.240.0104
Mobile: 814.881.6169

As a consultant, bookkeeper and business manager, Sue Moore has been a partner at Decision Associates from its beginnings. Given her experience in the nonprofit industry, she frequently is involved in projects for Executive Director recruiting and assists with Board events, hiring and staff reorganization efforts.  Sue also conducts customer surveys as...

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Elizabeth Cipolla, SHRM-SCP, SPHR
Direct: 814.240.0108
Mobile: 716.490.2889

Elizabeth is an experienced human resources executive with nearly 20 years of practice as an influencer and leader helping companies to raise the bar in achieving their goals. In both her company leadership and consulting experience, she's demonstrated a passion for helping organizations increase their capacity and resilience in rapidly...

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Ken Jurino
Direct: 814.240.0101
Mobile: 814.403.5898

Ken Jurino is administrative assistant at Decision Associates, where he works with each consultant to provide administrative and project support. Ken is the “gatekeeper,” often the first point of contact for many of our clients. He has provided administrative support at various roles and gained many skills over the past nearly...

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B.J. Lechner
Mobile: 814.602.2228

At Decision Associates M & A, B.J. Lechner guides owners through the process of sales, mergers and acquisitions, market assessments, market strategy and market positioning. However, not every company is ready to "go to market." In those cases, B.J.

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Aaron Phillips
Direct: 814.240.0106
Mobile: 814.566.7791

A highly regarded human resources professional, Aaron Phillips leads the organizational development practice at Decision Associates. Aaron has overseen the human resource and general operations of a light industrial manufacturer, news and digital media as well as digital cable operations.

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James T. Ryan
Mobile: 814.881.2203

Jim Ryan (Of Counsel) is a leader in human capital management and executive recruiting with more than 30 years in human resource management, operations and executive positions. He has been instrumental in bringing about organizational change in virtually every company he has served, including his own.

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Mike Smiley
Direct: 814.240.0107
Mobile: 814.490.7706

A seasoned strategist and marketing executive, Mike Smiley leads Decision Associates’ marketing practice. Mike has earned an outstanding reputation for building brands, engaging audiences and growing market share for the organizations he serves. Equally adept in offline or online channels, his expertise spans all facets of marketing and business development.

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News & Events

Aaron Phillips Named Managing Partner at Decision Associates

Aaron Phillips has been named Managing Partner at Decision Associates. Ten words. Thirty-five years. The baton has passed, the fresh runner surges.

Career Move in a Strong Job Market

Elizabeth Cipolla, senior consultant at Decision Associates, discusses strategies for making a career move in a strong job market and shares how Decision Associates helps companies recruit the best candidates. Keys include maintaining a robust LinkedIn profile, networking actively and demonstrating an ability to impact the bottom line.

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"On both a professional and personal level, my Decision Associates Peer Group was a life-changing experience. I forged relationships with other group members that continue today. With Don Moore's insight and guidance, we shared challenges, learned from each other, held each other accountable, and returned to our respective organizations as better leaders. It may have been the single most important process in helping me become a better leader."

~ John Weber, President
Smith Provision Co., Inc.

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