About Us

Proven Pathways to Success

Decision Associates is a business consulting group in Erie, Pa., focused on helping each client move into the Top 20 Percent in their industry. Since 1984, we have worked with a wide range of businesses in various industries with strategic planning, marketing and sales, recruiting and organizational development, succession and exit planning, and mergers and acquisitions.

Integrated Services

Most of our clients start with Strategic Planning or Marketing Planning. Once that is motion and generating results, they turn to Human Capital Management issues such as:

  • Creating an organizational structure to accommodate growth
  • Recruiting executive talent
  • Designing and implementing employee development and training
  • Evaluating and guiding employee satisfaction programs and more

Point Solutions

During the process, clients ask us to provide point solutions such as:

  • Upgrading sales function
  • Improving sales rep performance
  • Implementing operations improvements and capacity expansions
  • Addressing unexpected growth 
  • Developing a compensation plan with incentives
  • Conducting a customer survey 
  • Conducting an employee survey 
  • Retooling brand strategy

Succession and Exit Planning

After 15 or 20 years (yes, clients stay that long) they ask us to help develop the exit plan which could include:

  • Transitioning ownership to children
  • Selling to the management team, Conduct a CEO search 
  • Preparing to sell the business 
  • Hiring a new executive director

Contact Decision Associates to learn more.

"Our company is great at hiring for most positions, but when we needed help with an executive position, we turned to Decision Associates. We felt that we didn't have to 'go it alone' to find the right person. The screening tools that were used helped to match the candidate to the personality and culture of Betts Industries. They identified the traits and performance indicators with the candidates, and we began a vetting process that was intensive and successful. The whole process was quicker than we thought it would be and was narrowed to a handful of candidates who were all qualified. It was an easy process to work with Decision Associates, the extra work up front that they did benefited us at the end. Our hire is going great and exceeding our expectations. We would recommend Aaron Phillips and Elizabeth Cipolla to assist in any executive position needed and will turn to them again."

~ Ryan Betts, VP Human Resources
Betts Industries

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