About Us

Proven Pathways to Success

Decision Associates is a business consulting group in Erie, Pa., focused on helping each client move into the Top 20 Percent in their industry. Since 1984, we have worked with a wide range of businesses in various industries with strategic planning, marketing and sales, recruiting and organizational development, succession and exit planning, and mergers and acquisitions.

Integrated Services

Most of our clients start with Strategic Planning or Marketing Planning. Once that is motion and generating results, they turn to Human Capital Management issues such as:

  • Creating an organizational structure to accommodate growth
  • Recruiting executive talent
  • Designing and implementing employee development and training
  • Evaluating and guiding employee satisfaction programs and more

Point Solutions

During the process, clients ask us to provide point solutions such as:

  • Upgrading sales function
  • Improving sales rep performance
  • Implementing operations improvements and capacity expansions
  • Addressing unexpected growth 
  • Developing a compensation plan with incentives
  • Conducting a customer survey 
  • Conducting an employee survey 
  • Retooling brand strategy

Succession and Exit Planning

After 15 or 20 years (yes, clients stay that long) they ask us to help develop the exit plan which could include:

  • Transitioning ownership to children
  • Selling to the management team, Conduct a CEO search 
  • Preparing to sell the business 
  • Hiring a new executive director

Contact Decision Associates to learn more.

“Decision Associates conducted a marketing research project for us recently that resulted in a large new customer, and we have a list that we will continue to target. Mike Estrich and Ricardo Guardiola were very thorough and have a good methodology. Our expectations were exceeded in that we got a lot more information that we originally though we would get. Their “step by step” approach worked well for ATP and we would recommend the Decision Associates team for other projects of this type.”

~ Scott Eighmy, CEO
American Turned Products (ATP)

Subscribe to our Decision Point Newsletter