About Us

Proven Pathways to Success

Decision Associates is a business consulting group in Erie, Pa., focused on helping each client move into the Top 20 Percent in their industry. Since 1984, we have worked with a wide range of businesses in various industries with strategic planning, marketing and sales, recruiting and organizational development, succession and exit planning, and mergers and acquisitions.

Integrated Services

Most of our clients start with Strategic Planning or Marketing Planning. Once that is motion and generating results, they turn to Human Capital Management issues such as:

  • Creating an organizational structure to accommodate growth
  • Recruiting executive talent
  • Designing and implementing employee development and training
  • Evaluating and guiding employee satisfaction programs and more

Point Solutions

During the process, clients ask us to provide point solutions such as:

  • Upgrading sales function
  • Improving sales rep performance
  • Implementing operations improvements and capacity expansions
  • Addressing unexpected growth 
  • Developing a compensation plan with incentives
  • Conducting a customer survey 
  • Conducting an employee survey 
  • Retooling brand strategy

Succession and Exit Planning

After 15 or 20 years (yes, clients stay that long) they ask us to help develop the exit plan which could include:

  • Transitioning ownership to children
  • Selling to the management team, Conduct a CEO search 
  • Preparing to sell the business 
  • Hiring a new executive director

Contact Decision Associates to learn more.

"The Performance Review that Decision Associates created not only meets all of our needs but exceeded our expectations. We have been utilizing this format for several years now and have found the review easy to complete for both management and employees. The Performance Review is an interactive process that promotes employee engagement directly related to the primary responsibilities of each position and puts the employee in the driver's seat of their professional growth. This review process has proven to be meaningful to our employees demonstrated by employees talking about their review and the objectives they have set for themselves throughout the year."

~ Sara Wurst, Director of Operations
Verify Services, LLC

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