Lead Generation

A Focused Approach to Business Development

At Decision Associates, we define lead generation as a process and an outcome designed to cultivate a sales pipeline of the most profitable opportunities for your business. We apply your core capabilities in existing markets to adjacent growing markets and provide a pathway toward executable growth.

Consider that every minute you spend on the phone with someone who is a poor or average fit for your company is a minute you are not spending with a highly-qualified prospect. The better your leads, the more time of your time will go into profitable sales. Decision Associates' lead generation process provides you with a sales pipeline with the right companies to approach, the right people to talk to, and the best way to be persuasive.

From developing a complete customer profile to delivering highly qualified leads for your business, you can rely on Decision Associates for designing and implementing a custom lead generation approach for your key growth challenges.

Contact Decision Associates to learn more.

"At the time Elizabeth Cipolla from Decision Associates began consulting for CBB, we were going through a period of difficult transition. We knew there were administrative items that needed to be addressed, but Elizabeth went further. She could see that our culture had been negatively impacted by a series of challenges in previous years. More importantly, she knew how to help us change that.

Thanks to the programs Elizabeth developed for CBB, we enjoy a completely different culture. There is a positivity and comradery that permeates our organization now. People report feeling appreciated and more part of the process. There is laughter again, and that's a wonderful sound to hear."

~ Deanna Renaud, Executive Director
Community Blood Bank

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