Market Research

A multi-dimensional approach to market research

You know your business, both objectively and intuitively. But are you confident that you are really prepared for shifts within your market? Can you anticipate what your competition may or may not do?

Decision Associates conducts market research to provide your company with the information you need to make critical decisions, reduce uncertainty, mitigate external risk and capitalize on growth opportunities.

One of our key deliverables is the fundamental understanding of the relationship between data and strategic decision making. We know how and when to incorporate rigorous market research initiatives and emerging analytic techniques to see through the fog of business and direct a plan of attack toward profitable growth.

Decision Associates provides you with actionable facts, industry-specific perspective and consultation to ensure your own intuition is on track. 

Experience & business acumen your company needs

We have created a multi-dimensional approach that leverages both primary and secondary market research to help: 

  • Identify market trends
  • Determine potential customers
  • Understand barriers to entry for new markets
  • Pinpoint buying habits of current and potential customers
  • Develop a competitive analysis
  • Make decisions on new product development
  • Construct a sales approach for new markets
  • Define market segments of different industries
  • Find more profitable customers

Our custom designed research capabilities include:

  • Geographical market positioning
  • Growth opportunity projections
  • Total addressable market studies
  • Focus groups
  • Competitor analysis
  • Statistical analysis
  • Mixed method approaches
  • Analytic research from open sources and proprietary databases

Contact Decision Associates to learn more.

“When we needed a research project, we called Decision Associates. They conducted the research and presented it well to our group so that all expectations were met. They were knowledgeable, not only about the research, but they did their homework on EHCA and knew what was needed at the front end. They always followed up, were organized and all of the presentations were very well done with positive results for us. I would not hesitate to recommend Decision Associates and would definitely call them again if needed.”

~ Charles Walczak, CEO
Erie Homes for Children and Adults (EHCA)

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