Market Research

A multi-dimensional approach to market research

You know your business, both objectively and intuitively. But are you confident that you are really prepared for shifts within your market? Can you anticipate what your competition may or may not do?

Decision Associates conducts market research to provide your company with the information you need to make critical decisions, reduce uncertainty, mitigate external risk and capitalize on growth opportunities.

One of our key deliverables is the fundamental understanding of the relationship between data and strategic decision making. We know how and when to incorporate rigorous market research initiatives and emerging analytic techniques to see through the fog of business and direct a plan of attack toward profitable growth.

Decision Associates provides you with actionable facts, industry-specific perspective and consultation to ensure your own intuition is on track. 

Experience & business acumen your company needs

We have created a multi-dimensional approach that leverages both primary and secondary market research to help: 

  • Identify market trends
  • Determine potential customers
  • Understand barriers to entry for new markets
  • Pinpoint buying habits of current and potential customers
  • Develop a competitive analysis
  • Make decisions on new product development
  • Construct a sales approach for new markets
  • Define market segments of different industries
  • Find more profitable customers

Our custom designed research capabilities include:

  • Geographical market positioning
  • Growth opportunity projections
  • Total addressable market studies
  • Focus groups
  • Competitor analysis
  • Statistical analysis
  • Mixed method approaches
  • Analytic research from open sources and proprietary databases

Contact Decision Associates to learn more.

"My Decision Associates Peer Group was critical to my development as a leader. Within that environment of trust and confidentiality, I found solutions to issues and challenges that I would not have been able to resolve on my own. I think everyone in the room felt the same way; we all learned we have similar issues regardless of the business we are in. I believe the peer group to be one of the most impactful programs that I have attended throughout my career. I would recommend this to anyone who wants to really challenge themselves to be better every day."

~ Mike Chesley, President

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