Media Strategy

Develop a media strategy to connect with customers on a new level

The ways customers find and learn about your business is constantly changing. Which media helps you develop new business and which best aligns with your brand? Which channels do your customers spend the most time in and what opportunities exist to connect with them?

It's a very noisy world - consumers are regularly inundated with messages from companies about their products and services. Reaching your audience takes more effort and creativity than ever before. Success can be found in a thoughtful, intentional media strategy that helps you stay top of mind with customers.

A multi-dimensional, proven process

With our extensive knowledge of media strategy and planning, Decision Associates can help your company:

  • Develop a media mix that is most effective for your business and target audience
  • Determine the right level of media spending to reach your audience
  • Evaluate what tactics have been most successful and what could be improved
  • Integrate branding and marketing communications initiatives to support lead generation

Contact Decision Associates to learn more.

“Amatech/Polycel has been engaged with Decision Associates for over a year. They have guided us in implementing our Strategic Plan and kept us on track and task. If it wasn’t for their realistic approach this would have been one more failed attempt at planning. They had a knack for explaining our shortcomings in a way that even we could understand. During this process we had them conduct a Customer Survey. With this information we were able to prioritize our strategies with real information not just our opinion. This will definitely be an on-going process with these folks; this was one of the few times that I contracted with a consulting firm that I actually felt I got my money’s worth."

~ David A Amatangelo, President
Amatech/Polycel

Subscribe to our Decision Point Newsletter