What Do Buyers Really Want?

What Do Buyers Really Want?

Decision Associates Mergers & Acquisitions has the experience to know what business buyers really want.

We estimate that nearly 80 percent of business owners think that their business is worth at least one-third more than it really is. The reason for the over-optimism appears to be a lack of understanding of how a qualified buyer looks at your business.

Decision Associates Mergers & Acquisitions has found that qualified buyers with ready capital who are actively seeking to acquire a business want the following:

  1. Strong EBITDA
  2. Proprietary product or intellectual property
  3. Strong and diversified customer base and market presence
  4. A strong and deep management team
  5. A sales and marketing team and processes.
  6. Up to date facility, equipment and technology
  7. Systems and technology infrastructure
  8. Environmentally sound site

To learn more about each of these requirements, contact Decision Associates Mergers & Acquisitions.

“Decision Associates conducted a marketing research project for us recently that resulted in a large new customer, and we have a list that we will continue to target. Mike Estrich and Ricardo Guardiola were very thorough and have a good methodology. Our expectations were exceeded in that we got a lot more information that we originally though we would get. Their “step by step” approach worked well for ATP and we would recommend the Decision Associates team for other projects of this type.”

~ Scott Eighmy, CEO
American Turned Products (ATP)

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