Newsletter Articles

Making the Most of Your Marketing in 2019

Mike Smiley
Posted: Thursday Feb 28th, 2019

For many of our clients, 2019 is off to a solid start. A key reason for that success is attention to their marketing strategies and understanding what's driving B2B customer connections and sales, So, lets consider some trends that will continue to evolve this year...

Secrets to Retaining Your Best Employees

Elizabeth Cipolla, SPHR, SHRM-SCP
Posted: Thursday Feb 28th, 2019

Every savvy business leader understands that employee turnover is extremely costly and disruptive to their operation. Interestingly enough, although these leaders spend a lot of time talking about the importance of developing and keeping their best players, many find themselves making the same mistakes over and over again.

The Economy Is at an Inflection Point...Where Are You?

Donald Moore
Posted: Thursday Feb 28th, 2019

Most businesses and nonprofits we've met with lately are at an inflection point, driven mostly by the strongest and longest economic expansion in decades. The opportunities and challenges are many. Further, most businesses and nonprofits are dealing with multiple challenges and opportunities at the same time.

Driving Sales Success in Manufacturing Today

Mike Smiley with Bill Greenleaf
Posted: Tuesday Aug 21st, 2018

Over the past several months, several of our manufacturing clients have shared the challenges they face in driving sales success today. From company mergers and acquisitions to a new generation of buyers to internet-based procurement, the changes impacting manufacturing sales teams are significant.

Does Your Organization Need a Leadership Update?

Sue Moore
Posted: Wednesday Apr 4th, 2018

What is leadership? Wikipedia describes it as "a process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common task to help reach stated goals." So what does that mean and how does it affect you?

Leadership Paradigm: Will They Stay or Will They Go?

Don Moore
Posted: Wednesday Apr 4th, 2018

There are two audiences for this article. One audience is made up of employers in companies large and small, from regional banks to manufacturing companies, from accounting firms to financial management companies, from small volunteer-based nonprofits to those with hundreds of staff.

Meet the Consultants: Aaron Phillips

Decision Associates
Posted: Wednesday Apr 4th, 2018

In the next several issues of the DecisionPoint Newsletter, we will be showcasing one of our talented consultants.

Shenango Valley Manufacturers Marketing Workshop

Decision Associates
Posted: Wednesday Apr 4th, 2018

There's still time to register for Make Your Marketing Industrial Strength, April 11th at the Training & Workforce Development Center, eCenter@LindenPointe in Hermitage.

EmergyCare Garage Gala 2018

Decision Associates
Posted: Wednesday Apr 4th, 2018

Join us for this evening of fun, food and entertainment!

Crawford County Executive Leadership Peer Group

Mike Smiley
Posted: Wednesday Apr 4th, 2018

Designed specifically for emerging leaders and up-and-coming managers.

Area Nonprofits Look to Achieve Top 20% Status

Amanda Kochirka
Posted: Tuesday Jan 16th, 2018

As we look forward to 2018, many nonprofit leaders and boards are re-assessing various aspects of their organizations to determine what changes are needed to better navigate the ever-changing nonprofit landscape. To help you start these conversations, here are some areas your organization should be thinking about as you move into the year ahead.

How to Make Your Marketing Industrial Strength in 2018

Mike Smiley
Posted: Tuesday Jan 16th, 2018

What are the essential B2B business trends for 2018? What do you need to do to get your website right? What are the top rated tactics to help you engage more prospects and win more work?

Is Your Organization Prepared to Take Advantage of this Opportunity?

Aaron Phillips
Posted: Tuesday Jan 16th, 2018

The recent stories about transition at our local General Electric facility and a staff reduction at Lord corporation have been troubling. Trying times at these employers presents an opportunity for other manufacturing companies. The quality of the candidates who have recently been caught up in the reductions is impressive.

Part II: What Do Potential Buyers Really Want from Your Business?

BJ Lechner
Posted: Tuesday Oct 3rd, 2017

Profits, a diversified customer base, and a proprietary product or intellectual property are all important in attracting the interest of a serious buyer in your business, as I discussed in Part I in our last newsletter. But serious buyers will also take an in-depth look at your employees and facilities before deciding to make an offer. Here's what they may be looking for...

Connecting to Customers (Instead of Trying to Sell to Them)

Mike Smiley
Posted: Tuesday Oct 3rd, 2017

In the past 18 months, several clients have asked for help with a very similar challenge. Regardless of industry, the companies are seeking solutions to better engage their customers.

How to Identify a Target for Acquisition

Don Moore
Posted: Tuesday Oct 3rd, 2017

If my article "Reasons to Consider Entering New Markets through Business Acquisition" has you interested in acquiring a business, you might be wondering how to identify a company to target for purchase. Specifically, how do you go about finding the business that's the right match for your needs?

Part I: What Do Potential Buyers Really Want from Your Business?

B.J. Lechner
Posted: Wednesday Aug 16th, 2017

Time and again, I’ve been approached by business owners selling their company who are frustrated by the lack of interest from serious buyers. My first question to them is whether they’ve pursued a certified valuation that will provide an objective analysis of their company’s true worth.

Retaining Top Talent When Selling Your Business

Aaron Phillips
Posted: Wednesday Aug 16th, 2017

Retaining key members of your staff during the sales process is one item that can help maximize the transaction value.

How Your Marketing Investment Impacts the Sales Value of Your Business

Mike Smiley
Posted: Wednesday Aug 16th, 2017

You’ve heard the advice before – if you are serious about selling your business in the near future, you need to prepare at least three years in advance. Otherwise, you risk leaving money on the table. And your investment in marketing is a critical part of that advance preparation.

Reasons to Consider Entering New Markets through Business Acquisition

Don Moore
Posted: Wednesday Aug 16th, 2017

Business owners wanting to expand into a new market often determine acquiring an established company, rather than starting new, can minimize not only risks, but the time and costs associated with expanding into new markets.

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“Being in a peer group is extremely valuable because it’s a place where you can speak confidentially to other business professionals who understand your business issues, and can help you develop a path forward to handling them. It has also fostered my professional growth and helped me to understand and implement a variety of management techniques and strategies through the analysis of several books and articles.”

~ Danielle Bates, CPA, Controller
Accudyn Products, Inc.

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