B.J. Lechner

At Decision Associates M & A, B.J. Lechner guides owners through the process of sales, mergers and acquisitions, market assessments, market strategy and market positioning. However, not every company is ready to "go to market." In those cases, B.J. works with the team at Decision Associates to help owners work on building the value of their business. This could include improving market share, addressing customer concentration, improving margins, developing a strategic plan, improving operational performance and other "value proposition" actions.

EXPERTISE

Succession
Marketing
Strategic Planning
Management Development
Mergers, Acquisitions, Divestitures 

EXPERIENCE

NWIRC - Director of Business Growth Services
DANA Corp. - Division Manager
Lyons Transportation - President


EDUCATION

BSBA, Marketing
John Carroll University, University Heights, OH

MILITARY SERVICE

United States Army


CURRENT AND PAST AFFILIATONS

Marine Bank (PNC Bank) - past director
Saint Vincent Health System - past board chairman
Hamot Health Systems - board of incorporators
Penn State Erie, The Behrend College - past council of fellows
Greater Erie Industrial Development Corporation - past director
Erie County Historical Society - past director
Erie Conference on Community Development - past president
Erie Regional Chamber & Growth Partnership - past chairman, Growth Partnership Division
Erie Community Foundation - past chairman/trustee

B.J. Lechner
Mobile: 814.602.2228

“Decision Associates did a great job for us on our marketing and sales project. They were able to research a comprehensive list of prospects and assist us in moving those names to our customer list. They also recommended and aided us in receiving a grant to cover some of the costs. There was also room in the budget to include a creative agency to help with our own marketing. Along the way, we accomplished a customer survey with Sue Moore and received testimonials that we are not able to use in our marketing efforts at H&H Machined Products. I would absolutely recommend Decision Associates for marketing research and sales.”

~ Andrew Foyle, President
H&H Machined Products

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