Mike Smiley

A seasoned strategist and marketing executive, Mike Smiley leads Decision Associates’ marketing practice. Mike has earned an outstanding reputation for building brands, engaging audiences and growing market share for the organizations he serves. Equally adept in offline or online channels, his expertise spans all facets of marketing and business development. Prior to joining Decision Associates, Mike was vice president  for a full-service marketing communications firm based in Erie, Pa. In addition, his background includes marketing leadership roles with three of the largest health systems in Pennsylvania and Ohio.


EXPERTISE

Advertising
Brand Development
Corporate Communications
Digital Marketing
Marketing Communications
Market Research
Public Relations
Strategic Planning


EXPERIENCE

Healthcare
Higher Education
Manufacturing
Nonprofit
Retail
Senior Living

 

EDUCATION

BS, Communications; Minor, Business
Clarion University, Clarion, PA

 

CURRENT AND PAST AFFILIATIONS

YMCA of Greater Erie - board member
WQLN -  community advisory board member
Clarion University - media advisory board member
Public Relations Society of America - NWPA chapter, past board member
Erie Advertising Club - past president and board member
LifeWorks - past board member
Friends of Asbury Woods - past board member
Millcreek Youth Athletic Association - past board member
Boy Scouts of America, French Creek Council - past scoutmaster
American Society for Healthcare Marketing & Public Relations - certified member
Public Relations Society for Healthcare Organizations - past board member

 

Mike Smiley
Direct: 814.528.9416
Mobile: 814.490.7706

“Decision Associates conducted a marketing research project for us recently that resulted in a large new customer, and we have a list that we will continue to target. Ricardo Guardiola was very thorough and has a good methodology that has been refined at Decision Associates. Our expectations were exceeded in that we got a lot more information that we originally thought we could get. Their “step by step” approach worked well for ATP, and we would recommend their team for other projects of this type.”

~ Scott Eighmy, CEO
American Turned Products (ATP)

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