Mike Smiley

A seasoned strategist and marketing executive, Mike Smiley leads Decision Associates’ marketing practice. Mike has earned an outstanding reputation for building brands, engaging audiences and growing market share for the organizations he serves. Equally adept in offline or online channels, his expertise spans all facets of marketing and business development. Prior to joining Decision Associates, Mike was vice president  for a full-service marketing communications firm based in Erie, Pa. In addition, his background includes marketing leadership roles with three of the largest health systems in Pennsylvania and Ohio.


EXPERTISE

Advertising
Brand Development
Corporate Communications
Digital Marketing
Marketing Communications
Market Research
Public Relations
Strategic Planning


EXPERIENCE

Healthcare
Higher Education
Manufacturing
Nonprofit
Retail
Senior Living

 

EDUCATION

BS, Communications; Minor, Business
Clarion University, Clarion, PA

 

CURRENT AND PAST AFFILIATIONS

YMCA of Greater Erie - board member
WQLN -  past community advisory board member
Public Relations Society of America - NWPA chapter, past board member
Erie Advertising Club - past president and board member
LifeWorks - past board member
Friends of Asbury Woods - past board member
Millcreek Youth Athletic Association - past board member
Boy Scouts of America, French Creek Council - past scoutmaster
American Society for Healthcare Marketing & Public Relations - certified member
Public Relations Society for Healthcare Organizations - past board member

 

Mike Smiley
Direct: 814.240.0107
Mobile: 814.490.7706

"As a member and graduate of the recent Leadership Peer Group held at Decision Associates, I found the most beneficial outcome, other than the monthly topics, was being connected with others in the same position. I now have a dozen peers to turn to when a question or problem arises in our company. It's great to be able to talk to someone who may have experienced the same situations. I also enjoyed touring other companies with the Peer Group. From this rear opportunity of a behind the scenes look, I was able to take this experience and return to our facility and implement valuable improvements. I would recommend this Peer Group to others in leadership positions."

~ Ryan Betts, VP Human Resources
Betts Industries

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