Terry Cascioli

With over 30 years of experience in sales, marketing and media management, Terry brings a deep knowledge of how to build effective and productive sales teams and how to train the sales process. As President of two local media companies, Terry excelled at strategic planning, operations management and new product development. He has extensive experience with respect to regionalization, consolidation, in-sourcing and out-sourcing.

Terry is skilled in both union and non-union environments and is a highly respected coach and mentor. While the core of his skill set lies in the sales and marketing areas, he has a deep appreciation and knowledge for operations, customer service and all other critical business functions.

Expertise

Sales Management
Digital Advertising
Team Building
Budget Management
Regionalization

Marketing/Communications
Performance and Accountability
Compensation Management
Strategic Planning
Market Research and Analysis

 

 

 

 

Experience

Media Management
Manufacturing
B to B Advertising

Direct Marketing
Retail Marketing
Nonprofit


Work Experience

Times Publishing Company, President and Publisher
Gannett, Inc., Regional Vice President
Pittsburgh Post-Gazette, Director of Display Advertising
CyberInk, Chief Revenue Officer

Education

Certificate: Media Management--2010
Kellogg School of Management at Northwestern University
Chicago, IL

Bachelor of Science, Marketing/Advertising/Graphic Design--1984
The University of Akron
Akron, OH

Affiliations

United Way of Erie County, Board Member
VisitErie, Board Member
Past President, Operation Sunshine Utica, NY
Co-chaired the marketing committee for Erie's Perry 200 celebration, a two-year series of events and fund-raisers honoring the 200th anniversary of the Battle of Lake Erie.

Terry Cascioli
Mobile: 814.873.6441

“Decision Associates conducted a marketing research project for us recently that resulted in a large new customer, and we have a list that we will continue to target. Ricardo Guardiola was very thorough and has a good methodology that has been refined at Decision Associates. Our expectations were exceeded in that we got a lot more information that we originally thought we could get. Their “step by step” approach worked well for ATP, and we would recommend their team for other projects of this type.”

~ Scott Eighmy, CEO
American Turned Products (ATP)

Subscribe to our Decision Point Newsletter