Amatech / Polycel

Strategy

Develop your strategy for your long term future.

amatech logo newAmatech/Polycel, a very respected company in the custom-designed corrugated container industry, took another look at their strategies for the long term future. Founded by Dave Amatangelo over 20 years ago, Amatech has been providing corrugated packaging for storage, shipping, manufacturing assembly systems and product protection. With locations in Erie, PA and Columbus, Ohio, Amatech serves automobile assembly operations and other manufacturers throughout the Mid-West and Atlantic region. With son Jason learning the business, Dave has had to think about what the company should look like in the future for his business and his family.

Dave had been through Strategy processes in the past. He found them to be too idealistic and lacking in implementation discipline. After talking to other Decision Associates‘ clients, Dave indicated that they had, in his words, a “realistic and thorough approach” that would prevent them from “one more failed attempt at planning.”

Dave, being a forward thinker, took the process to heart and involved the whole team. Dave’s team dove into what was needed to continue Amatech’s success. There were new market niches to evaluate, capital investments to consider, sales to analyze, organizational and development advances to be made, business shortcomings to review and customer survey responses to take into consideration as they planned their next steps for continued growth.

The frontrunners to the Strategic Plan included strategies and goals for pursuing new customers in the existing markets, developing new market categories, expanding the geography, adding new product categories, adjusting the sales strategies, and updating their website to make it friendlier for internet marking.

Today, the folks at Amatech/Polycel feel much more confident in their day-to-day operations, marketing is being seen in a whole new picture and the Amatech Team is thinking “outside the box.”

“Decision Associates conducted a marketing research project for us recently that resulted in a large new customer, and we have a list that we will continue to target. Ricardo Guardiola was very thorough and has a good methodology that has been refined at Decision Associates. Our expectations were exceeded in that we got a lot more information that we originally thought we could get. Their “step by step” approach worked well for ATP, and we would recommend their team for other projects of this type.”

~ Scott Eighmy, CEO
American Turned Products (ATP)

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