The Top 20%

Why being “best in class” in your industry matters

There are clearly defined reasons that Decision Associates’ clients reach the Top 20 percent in their respective fields. Among them are leadership, management, organizational structure, product and service development, marketing and selling.

Benefits Of The Top 20 Percent

BusinessesNonprofit Organizations
Attract the best customers Attract the best donors
Have the strongest profitability Have the strongest financial stability
Maintain the best market position Hold the best public awareness
Set market pricing policy and price points Attract the best board members and staff
Command the best negotiating position with suppliers, insurers and professional service providers Maintain the best relationships with grant-making agencies, regulators and political entities
In a recession, sustain customer confidence and support In a recession, sustain donor and funding agencies’ confidence and support

Since 1984, Decision Associates has helped dozens of companies evolve to “best in class” performance. Many of them start with strategic or marketing planning. Then they turn to organizational development to create a structure to accommodate growth, develop employees and recruit executive talent.

Along the way, our clients often ask us to provide solutions for improving their sales function, implementing operations improvements or addressing unexpected growth. In time, Decision Associates may be called upon to develop a succession plan for the management team or even to prepare the organization for a sale or merger. This integration of services is, in fact, the primary benefit many of our clients cite when working with Decision Associates.

The bottom line in every instance is a shared focus on becoming a “best in class” company and reaping the benefits of being in The Top 20 Percent. Working together with our clients, we plan and work to get to this level – in the process, accumulating and leveraging powerful advantages to achieve sustained success.

Contact Decision Associates to learn more.

“Decision Associates conducted a marketing research project for us recently that resulted in a large new customer, and we have a list that we will continue to target. Mike Estrich and Ricardo Guardiola were very thorough and have a good methodology. Our expectations were exceeded in that we got a lot more information that we originally though we would get. Their “step by step” approach worked well for ATP and we would recommend the Decision Associates team for other projects of this type.”

~ Scott Eighmy, CEO
American Turned Products (ATP)

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